Hello!  I'm Fran Wills,
ready to help accelerate your digital business.

With over 20 years of C-level experience running marketing and digital businesses for publishers, start-ups and retailers, I know how to drive successful change.

How? Great ideas, collaboration and an uncanny ability to get things done. I can help you create breakthrough marketing strategies that drive new business, launch new digital products to increase revenue or find technology solutions to cut operational costs. 

Need to drive change?  I can help you do it.

THE CHALLENGE: 

Just getting started with your digital business?  Need help accelerating your digital revenue?

SCOPE:

• Stakeholder workshop/business review
• Competitive analysis
• Assess product/pricing/positioning
• Interviews with customers/ prospects

DELIVERABLES:

• Business objectives and model
• Go-to-market strategy/communication plan

EXAMPLES:

• DMNMedia, B2B brand, The Dallas Morning News.
• Kudzu Digital Solutions,  B2B brand for a digital division of Cox Media Group.
• Local Solutions, B2B brand for Cox Media Group.
• YourHub.com, one of the nation's first community B2C brands for The Denver Post.

THE CHALLENGE: 

Having trouble growing your digital audience?  Need to increase customer engagement?

SCOPE:

• Stakeholder workshop/business review
• Review customer segmentation/positioning
• Assess online customer experience
• Analyze current marketing efforts and results

DELIVERABLES:

• Customer segmentation/online personas
• Marketing strategy and communication plan

EXAMPLES:

• B2C acquisition strategy for DallasNews.com increased traffic 100% – recognized as 2nd fastest growing news site by E&P.
• B2B demand generation strategy produced double-digit revenue growth for Kudzu.com
• B2C sports and community sponsorship strategy for The Denver Post increased revenue 40%.

CHALLENGE: 

Need to quickly accelerate your digital revenue without developing new products or adding staff?  Want to augment revenue through partnerships?

SCOPE:

• Stakeholder workshop/business review
• Qualitative interviews with customers
• Partner RFP and contract negotiations
• Determine pricing and positioning

DELIVERABLES:

• Requirements documentation
• Partner RFP and contract
• Business objectives and model
• Go-to-market strategy/communication plan

EXAMPLES:

• Google, Yahoo!, Cars.com and Monster partnerships built multi-million dollar revenue streams for The Dallas Morning News and The Denver Post.
• Reseller partnership for Kudzu.com generated over $2M in annual revenue.

THE CHALLENGE: 

Need to improve your customer experience?  Do your sales or operational processes take too long?  Is hard to get good reporting?

SCOPE:

• Stakeholder workshop/business review
• Define requirements and project team
• Vendor RFP and contract negotiations
• Develop project plan/lead implementation

DELIVERABLES:

• Requirements documentation
• Vendor RFP and contract
• Testing/training documentation
• Project plan/Implementation validation

EXAMPLES:

• ServiceNow, Yieldex, IBM Silverpop, Wide Orbit and Newscycle for Cox Media Group.
• SalesForce, Google DFP and Newscycle for The Dallas Morning News.